Want to promote a book? Forget about trying to find the most relevant comp title and digging endlessly through conversations trying to somehow divine which people matter. Now you can simply go to your own book’s most granular BISAC subject code in our Trending platform and see all the other books already populated and analyzed under that subject. And right there are all the key influencers for that entire narrow subject, ranked by order of influence. The people listed are also not just for books tracked as of yesterday, or even last month, but as far back as 6 months or even a year ago.
Social media monitoring & analytics have historically been performed on a one-off basis, where nothing gets done until the customer asks for it, and then it’s only what the customer asked for, and data is only gathered from that point forward. This type of solution is useful on a single-case, one-time usage basis, but even so for this methodology there will always be a severe deficit of data in three key areas:
CoverCake has already solved the historical data and context problem by creating a unique system that tracks thousands of relevant books on an ongoing basis before anyone even asks for it. This allows you to see not just what’s happening for a given topic or book going forward, but also what’s been happening for that book since 6 months ago. This means that if you were to publish a book similar to “Fifty Shades of Grey” or even a less well-known title such as “Girl Hunter: Revolutionizing the Way We Eat…”, you could go to our Trending product and see the conversations for those books from a year ago, discover who the most influential people were and engage with them about your own book.
The one remaining hurdle to gaining deep insight into your own campaign directly and into industry-wide trends is the ability to map conversations, and thus people, to an industry-standard categorization system.
Everyone knows that categorization systems in the book industry are far from perfect, yet for all their troubles and contention they remain useful. The BISAC Subject Headings system has the widest adoption in North America, and CoverCake is quite proud to announce that it has now deeply integrated BISAC categories into its Trending platform. Our clients can now see mappings of influencers, their conversations and trends not only to individual books, but across entire BISAC Subjects.
And this is all thanks to the data sharing agreement that CoverCake has signed with Ingram Content Group – click here to see more. Ingram Content Group is a very established and prolific services provider to the entire book industry and beyond, and the agreement allows both parties to weave relevant social media book data in with book industry data, creating a cohesion that the whole book industry will benefit from.